Vegetarian and vegan products are no longer a fad, but have become socially acceptable and are now part of everyday life for many customers.
Not only “real” vegetarians and vegans are among the main customers for plant-based meat alternatives, but also so-called flexitarians, that is those whose diet is mainly meat-free. Increasing environmental awareness, especially among young consumers makes them give up meat temporarily or permanently.
Possible reasons for choosing a vegetarian or vegan diet are: