Not only „real“ vegetarians and vegans are among the main buyers of meat substitutes, but so-called flexitarians, ie people who have a partially meatless diet. The increasing environmental awareness, especially of young consumers, favours a temporary or complete renunciation of meat.
It’s the taste that counts; because if you want to do without meat, our range of meat substitutes means that you don’t need to give up the taste you are used to and corresponding texture. Our latest innovations allow new meatless taste experiences, that may even make an utterly convinced carnivore do without a real piece of meat once in a while.